FOR BRAND, PRODUCT, AND MARKETING TEAMS

Make the final call without losing the why.

Teststrip gives teams a private decision room to compare creative routes, collect focused reviewer feedback, read the signal, and capture the rationale behind the final call.

Built for packaging, naming, messaging, product concepts, and creative direction reviews.

$250 introductory guided pilot · First 5 teams · Normally $750 · No subscription

Creative feedback should lead to a decision.

Teststrip helps teams compare creative routes, focus reviewer input, read the signal, and leave with a record of what was chosen, why it won, what changed, and what happens next.

CONCEPT TESTING · Q3 PACKAGING

Summit Snacks — Packaging Concept Direction

8 reviewers responded · Final direction review

Direction 01Trail Marker
Quiet at 6ft — loses pop on shelf.

Direction 02Modern Mountain
Strongest read of "clean energy" with 25–34 urban.

Direction 03Warm Ascent
Off-brand warmth — tested soft on outdoor cues.

Brief: which direction best signals "clean energy" to a 25–34 urban audience while protecting shelf legibility?

The problem

The decision gets made. The why disappears.

Creative decisions rarely happen in one place. Feedback comes through decks, meetings, Slack, email, side comments, and gut checks. A route gets chosen. The team moves forward.

Then, a few weeks later, someone asks: Why did we choose this? What feedback shaped the call? What did we pass on? What still needs to change?

Too often, the answer is buried somewhere — or gone completely.

Email threads

Replies fork, attachments get lost, the latest version is anyone's guess.

Slack channels

Opinions scroll away. Decisions made in DMs never reach the team.

Review decks

A new deck every round. None of them carry the rationale forward.

Side conversations

Hallway calls move the decision. The rest of the team never hears why.

HOW IT WORKS

Four steps from creative routes to final call.

A simple workflow for the moment when options need to become a decision.

01
Frame the ask
Clarify the decision, objective, audience, constraints, and timing.
02
Lay out the routes
Add 2–6 creative directions with the context reviewers need.
03
Read the signal
See which route is leading, why reviewers chose it, and where concerns show up.
04
Keep the record
Generate a Test Readout with the final call, rationale, risks, required changes, and next steps.

The output is the record

Every Teststrip ends with a Test Readout.

The final call, the signal behind it, what changed, and what happens next.

The Test Readout captures what was chosen, why it won, what was passed on, risks accepted, required changes, next steps, decision owner, and date. It is the receipt for the creative decision.

Ref · Q3-PACKAGING-GRAPHIC Signed off · Aug 14, 2026

Teststrip · Decision memo

Q3 Packaging Graphic

Summit Snacks

Selected direction

Chosen concept

Concept B — Modern Mountain

Positioning

Earned fuel for the trail — premium, rugged, real ingredients.

Best for

Active outdoor enthusiasts, 25–45, hike/camp/trail audience.

Why this route won

Cleanest read of "clean energy" at shelf. Tested strongest with the 25–34 urban segment without losing our outdoor heritage cues.

Decision record

Rejected alternatives

Direction 01 — too quiet at 6ft. Direction 03 — off-brand warmth.

Risks accepted

Mountain motif overlaps with two competitors. Mitigated via type treatment.

Required changes

Increase logo lockup by 12%. Adjust gradient for 4-color print.

Next steps

Hand off to production Mon. Sampling round by Sep 5.

Maya R.Decision owner

August 14, 2026Decision date

Signal from the test

What reviewers agreed on, where the room split, and the open questions worth resolving.

Editable decision record

Yours to keep. Edit it, send it, paste it into your next brief — the rationale stays attached.

One reviewer link

Send one focused link. Invited reviewers weigh in on their own time.

Use cases

Start with the decision in front of you.

Use Teststrip when a creative, product, or marketing direction needs focused feedback and a clear final call.

Packaging Test

Compare packaging routes, front-panel directions, or final-art options before production.

Naming Test

Evaluate names for clarity, fit, memorability, risk, and distinctiveness.

Messaging Test

Test taglines, claims, campaign lines, value props, or PDP copy before launch.

Product Concept Test

Compare new product ideas, flavors, variants, bundles, or positioning directions.

The pilot

Start with one guided Teststrip.

$250introductory guided pilot

First 5 teams · Normally $750 · No subscription.

We help set up your first decision room, organize the routes, shape the questions, collect focused reviewer feedback, and deliver a Test Readout your team can act on.