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FOR BRAND, PRODUCT, AND MARKETING TEAMS

Make the final call without losing the why.

Teststrip helps teams make more informed product, packaging, and creative decisions before moving forward. Set up a private review, invite the people closest to the decision, gather input from coworkers, customers, and retail partners, read the signal, and keep a clear record of why the final call was made.

Use it for packaging routes, naming options, product concepts, campaign ideas, taglines, and creative direction reviews.

See Teststrip in action

Compare directions, gather feedback from the people closest to the decision, and make a more informed call before moving forward.

Creative feedback should lead to a decision.

Teststrip keeps the creative routes, reviewer input, signal, and final rationale together so teams can move forward without losing the why.

CONCEPT TESTING · PACKAGING

Example Teststrip: Summit Snacks Packaging Direction

A real decision in progress. Three routes, focused reviewer input, one direction moving forward.

Decision ask

Which packaging direction should move forward?

Status

8 reviewers responded · Final decision review

Signal

Strongest read of clean energy · 25-34 urban

Modern Mountain
Selected
Direction 02Modern Mountain

Strongest read of "clean energy" with 25-34 urban.

Trail Marker
Direction 01Trail Marker
Warm Ascent
Direction 03Warm Ascent

Brief: which direction best signals "clean energy" to a 25-34 urban audience while protecting shelf legibility?

The problem

The decision gets made. The why disappears.

Creative decisions rarely happen in one place. Feedback comes through decks, meetings, Slack, email, side comments, and gut checks. A route gets chosen. The team moves forward.

Then, a few weeks later, someone asks: Why did we choose this? What feedback shaped the call? What did we pass on? What still needs to change?

Too often, the answer is buried somewhere - or gone completely.

Email threads

Replies fork, attachments get lost, the latest version is anyone's guess.

Slack channels

Opinions scroll away. Decisions made in DMs never reach the team.

Review decks

A new deck every round. None of them carry the rationale forward.

Side conversations

Hallway calls move the decision. The rest of the team never hears why.

Andrew Estey, founder of Teststrip
Andrew Estey / Founder

Built by someone who has lived through the messy middle of product and creative decisions.

Teststrip was built from firsthand experience inside product, brand, packaging, and creative decisions where the stakes were real and the feedback was rarely simple. The problem was not a lack of opinions. It was losing the reason behind the final call.

I built Teststrip to give teams one focused place to compare routes, gather useful feedback, read the signal, and preserve the why before the decision moves on.

Andrew Estey

Founder, Teststrip

Product | Brand Leader

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HOW IT WORKS

Four steps from creative routes to final call.

A simple workflow for the moment when options need to become a decision.

  1. 01

    Frame the ask

    Clarify the decision, objective, audience, constraints, and timing.

  2. 02

    Lay out the routes

    Add 2-6 creative directions with the context reviewers need.

  3. 03

    Read the signal

    See which route is leading, why reviewers chose it, and where concerns show up.

  4. 04

    Keep the record

    Generate a Test Readout with the final call, rationale, risks, required changes, and next steps.

Read the signal

Not just what reviewers said. What it means.

Teststrip surfaces the leading route, why reviewers chose it, and where concerns still remain - so the final call is grounded in a real read of the room, not the loudest voice.

teststrip.io/rooms/summit-snacks/results
Signal from the test Live · 8 of 8 responded
Concept B - Modern Mountain packaging route
Leading route

Concept B - Modern Mountain is leading

5 of 8 reviewers chose this route. Review the top reasons and watchouts before turning this into a decision record.

Support
63%
5 of 8
Confidence
4.1 / 5
Reviewers
8
Routes
3
Top reason

Modern Mountain expands the brand's appeal beyond its current niche - flexible and immediately recognizable to buyers.

Main watchout

The current design underplays key health claims and lacks strong appetite appeal.

Open Test Readout
Route comparison
Concept A - Rugged Outdoor
Concept A - Rugged Outdoor2 picks · 25%
Concept B - Modern Mountain
Concept B - Modern Mountain5 picks · 63%
Concept C - Editorial Natural
Concept C - Editorial Natural1 pick · 13%

Actual Teststrip signal view - leading route, support, confidence, and watchouts in one place.

The output is the record

Every Teststrip ends with a Test Readout.

The final call, the signal behind it, what changed, and what happens next.

The Test Readout captures what was chosen, why it won, what was passed on, risks accepted, required changes, next steps, decision owner, and date. It is the receipt for the creative decision.

Ref · Q3-PACKAGING-GRAPHIC Signed off · Aug 14, 2026
Teststrip · Decision memo

Q3 Packaging Graphic

Summit Snacks

01

Selected direction

Modern Mountain
Chosen concept
Concept B - Modern Mountain
Positioning

Earned fuel for the trail - premium, rugged, real ingredients.

Best for

Active outdoor enthusiasts, 25-45, hike/camp/trail audience.

02

Why this route won

Cleanest read of "clean energy" at shelf. Tested strongest with the 25-34 urban segment without losing our outdoor heritage cues.

03

Decision record

Rejected alternatives

Direction 01 - too quiet at 6ft. Direction 03 - off-brand warmth.

Risks accepted

Mountain motif overlaps with two competitors. Mitigated via type treatment.

Required changes

Increase logo lockup by 12%. Adjust gradient for 4-color print.

Next steps

Hand off to production Mon. Sampling round by Sep 5.

MR
Maya R.Decision owner
August 14, 2026Decision date

Signal from the test

What reviewers agreed on, where the room split, and the open questions worth resolving.

Editable decision record

Yours to keep. Edit it, send it, paste it into your next brief - the rationale stays attached.

One reviewer link

Send one focused link. Invited reviewers weigh in on their own time.

How you can use Teststrip

One place to make the call.

Open a private Decision Room, compare your directions, gather focused feedback from the people closest to the call, read the signal, and keep the record.

See Teststrip in action

Your first test includes complimentary setup support.

Using Teststrip across multiple clients or projects?

See Teststrip for agencies →
Use cases

Start with the decision in front of you.

Use Teststrip when a creative, product, or marketing direction needs focused feedback and a clear final call.

01

Packaging Test

Compare packaging routes, front-panel directions, or final-art options before production.

02

Naming Test

Evaluate names for clarity, fit, memorability, risk, and distinctiveness.

03

Messaging Test

Test taglines, claims, campaign lines, value props, or PDP copy before launch.

04

Product Concept Test

Compare new product ideas, flavors, variants, bundles, or positioning directions.

05
New

Feature Prioritization

Prioritize product features with clear, structured feedback from reviewers and stakeholders.

Explore Teststrip

A focused room for the decision, whatever you are testing

Concept Testing Tool

Compare early concepts and choose the direction worth building.

View concept testing tool

Packaging Feedback Tool

Compare packaging routes before committing to production.

Explore packaging feedback

Creative Feedback Tool

Give creative routes a focused place to be reviewed and moved forward.

See creative feedback tool
FAQ

Questions before your first review?

Here are the basics on how Teststrip works, what reviewers see, and how your decision room stays private.

Teststrip is a private decision room for creative, product, packaging, naming, and marketing decisions. Teams use it to compare routes, collect focused reviewer feedback, read the signal, make the final call, and keep a record of why the decision was made.

Some decisions are too expensive to guess.

Give the decision a clear record of what was chosen, why it was chosen, and what happens next.

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