V2 is Live: Start with one decision. Move to Team when it becomes how you work.
Teststrip logo
Start a decision
Concept testing and decision software for brand and product teams

Make the final call without losing the why.

Teststrip is a concept testing tool for brand and product teams. Compare product, packaging, campaign, naming, and creative directions, collect focused feedback, read the signal, and keep the reasoning behind the final decision.

Start a decision See Teststrip in action

Build and preview for free.

Test Readout · exampleAug 14, 2026
The final call

Concept B - Modern Mountain

Chosen by 10 of 16 reviewers

Why it won

Reads as clean energy without losing the outdoor character.

Required changes

Strengthen appetite cues on the front panel.

Next steps

Hand off to production Monday.

Maya R. · Decision owner

What Teststrip does

Teststrip helps teams move from routes and feedback to a final call they can explain later.

Add routes.
Invite reviewers.
Read the signal.
Keep the record.

Example · Summit Snacks packaging

Which packaging direction should Summit Snacks move forward with?

3 routes tested · 16 reviewers · 10 chose Modern Mountain

Modern Mountain
Selected
Direction 02Modern Mountain

Chosen by 10 of 16 reviewers - clearest read of clean energy.

Trail Marker
Direction 01Trail Marker
Warm Ascent
Direction 03Warm Ascent

Why it won: reviewers read it as clean energy without losing the outdoor character.

The problem

The decision gets made. The why disappears.

Feedback comes through meetings, decks, Slack, email, side comments, and gut checks. A route gets chosen. The team moves forward.

Then someone asks why that decision was made, what was passed on, or what still needs to change.

Teststrip keeps that record.

With Teststrip, these decisions build into a shared Decision Memory your team can use the next time around.

How it works

How it works

A simple path from creative routes to final call.

  1. 1

    Add the routes

    Upload the options your team needs to compare.

  2. 2

    Invite reviewers

    Share a private link with the people closest to the decision.

  3. 3

    Read the signal

    See what is leading, why, and where concerns show up.

  4. 4

    Keep the why

    Create a Test Readout with the final call and next steps.

Read the signal

Not just what reviewers said. What it means.

Teststrip surfaces the leading route, why reviewers chose it, and where concerns still remain - so the final call is grounded in a real read of the room, not the loudest voice.

The feedback comes from your reviewers. The final call stays with your team.

teststrip.io/rooms/summit-snacks/results
Signal from the test Live · 16 of 16 responded
Concept B - Modern Mountain packaging route
Leading route

Concept B - Modern Mountain is leading

10 of 16 reviewers chose this route. Review the top reasons and watchouts before turning this into a decision record.

Support
63%
10 of 16
Confidence
4.1 / 5
Reviewers
16
Routes
3
Top reason

Reviewers consistently felt Modern Mountain communicated clean energy while maintaining the outdoor positioning.

Main watchout

Some reviewers felt appetite appeal could be stronger.

Open Test Readout
Route comparison
Concept A - Rugged Outdoor
Concept A - Rugged Outdoor4 picks · 25%
Concept B - Modern Mountain
Concept B - Modern Mountain10 picks · 63%
Concept C - Editorial Natural
Concept C - Editorial Natural2 picks · 13%
The output is the record

Every test ends with a written decision.

When the feedback is in, Teststrip writes it up for you. One page you can share, and come back to months later to remember why the call was made.

  • What was chosen

    The direction the team went with.

  • Why it won

    The reasons reviewers gave, grouped into themes.

  • What was passed on

    The other directions and why they lost.

  • Risks accepted

    The watchouts the team decided to live with.

  • Required changes

    Fixes to make before it goes out.

  • Next steps

    Who does what, and by when.

Signed off by the decision owner and dated, so there is no question later about what was decided.

Have a decision your team needs to explain later?

Run the test, read the signal, and leave with the record.

Start a decision See Teststrip in action

Using Teststrip across multiple clients or projects?

See Teststrip for agencies →
Use cases

Built for the moments when the call matters.

Use Teststrip when a product, packaging, brand, or marketing direction needs focused feedback before the team moves forward.

Packaging test

Which route goes to final art?

Compare packaging directions before production, sell-in, or launch.

Naming test

Which name should move forward?

Evaluate clarity, fit, recall, risk, and distinctiveness.

Messaging test

Which claim should lead?

Test claims, taglines, PDP copy, or campaign lines.

Product concept test

Which idea is worth building around?

Compare concepts, flavors, variants, bundles, or positioning.

Creative concept test

Which creative direction moves forward?

Compare creative concepts and campaign directions with the people closest to the decision.

Agency / client review

Which direction can the client align around?

Give clients a focused way to review routes and leave with a decision record.

FAQ

Questions before you run your first test?

Here are the basics on how Teststrip works, what reviewers see, and how your decision room stays private.

Teststrip is a private decision room for creative, product, packaging, naming, and marketing decisions. Teams use it to compare routes, collect focused reviewer feedback, read the signal, make the final call, and keep a record of why the decision was made.

Some decisions are too expensive to guess.

Start with one decision. Move to Team when Teststrip becomes part of how your team works.

Start a decision See Teststrip in action