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See Teststrip for agencies
Teststrip for Agencies

Help clients make the call without muddying the work.

Present creative routes, collect focused client feedback, and leave every review with a decision record everyone can point back to.

Teststrip helps agencies turn client feedback into a decision record.

Built for packaging, brand, product, naming, and creative direction reviews.

Client review · Packaging routesLive
Summit Snacks kraft packagingRoute A
Summit Snacks cream packagingRoute B
Leading
Summit Snacks editorial packagingRoute C
Route A
22%
Route B
64%
Route C
14%
Signal: Route B leading12 of 14 in
Final call
Ready to lock
Decision record
The tension

Built for the messy middle of creative decisions.

Every agency knows the moment. Three strong routes. A handful of reviewers. Side comments. A Slack thread. A follow-up email. A client who remembers the decision differently two weeks later.

Client feedback is part of the work. Chasing it shouldn't be. Teststrip keeps feedback tied to the routes under review and turns the final call into a shareable record.

Use cases

What agencies use Teststrip for

01

Packaging direction reviews

Compare design routes, capture client feedback, and document why one direction moves forward.

02

Brand concept reviews

Help clients respond to strategy, visuals, messaging, or identity directions without flattening the work.

03

Campaign creative reviews

Collect focused feedback on creative territories before production dollars are committed.

04

Naming and messaging decisions

Capture rationale, concerns, and tradeoffs before the team locks the direction.

05

Client alignment before final art

Make sure the decision is clear before execution, handoff, or production.

Why agencies use it

Made for the way agencies actually present work.

01

Replace scattered feedback with one focused readout.

No more chasing comments across decks, email, Slack, and meeting notes. Teststrip keeps feedback tied to the routes under review.

02

Protect the rationale behind the work.

When a route wins, the why travels with it. The final readout captures what was chosen, why it won, what was passed on, and what needs to change.

03

Make clients better reviewers.

Teststrip asks focused questions around the decision, not open-ended opinions that send the work in circles.

04

Reduce re-litigation.

When the decision is documented clearly, teams have a record to return to instead of reopening the same debate.

05

Create a professional client handoff.

The final Test Readout gives your agency a polished artifact to share after a review.

06

Build a repeatable decision workflow.

Use Teststrip across packaging, product, naming, campaign, and creative route decisions.

The agency workflow

Four steps from creative routes to final call.

  1. 01

    Add the routes

    Upload 2-6 creative directions with the context reviewers need: positioning, best for, watchouts, and the decision ask.

  2. 02

    Invite reviewers

    Send one focused review link to clients, invited reviewers, or internal decision owners.

  3. 03

    Read the signal

    See which route is leading, why reviewers chose it, where concerns are showing up, and what needs to change.

  4. 04

    Share the final readout

    Generate a decision record that captures the final call, rationale, risks, required changes, and next steps.

The output

The output your client actually needs.

Every Teststrip ends with a Test Readout - the receipt for the creative decision.

Test Readout · Client decision recordSigned off
Summit Snacks Route B - Modern Mountain packaging
Final call

Route B - Modern Mountain

Summit Snacks · Q3 Packaging

Reviewer signal

10 of 16 reviewers picked Route B - 63% support.

Why the route won

Reviewers consistently felt it communicated clean energy while keeping the outdoor positioning.

Feedback themes

Outdoor heritage cues land. Type hierarchy needs work. Color system is the standout.

What was passed on

Route A - too quiet at distance. Route C - off-brand warmth.

Risks accepted

Mountain motif overlaps two competitors. Mitigated via type treatment.

Required changes

Increase logo lockup by 12%. Adjust gradient for 4-color print.

Next steps

Hand off to production Mon. Sampling round by Sep 5.

Decision owner

K. Alvarez · Brand Director · Aug 14, 2026

Instead of a loose recap, your team leaves the review with a shareable record of what was chosen, why it won, and what happens next.

  • Final call & selected route
  • Reviewer signal
  • Why the route won
  • What was passed on
  • Risks accepted & required changes
  • Next steps & decision owner
Positioning

Not another survey. Not another proofing tool.

Not built for
  • Generic surveys
  • Endless comment threads
  • Approval theater
  • Feedback without a record
Built for
  • Creative route decisions
  • Focused reviewer feedback
  • Final calls
  • Decision records your client can act on

Teststrip is for the moment when creative routes need to become a decision.

Agency Partnerships

Agency Partnerships

For agencies using Teststrip across multiple clients, teams, or projects, we will work with you to determine the right room structure and level of support.

Each test is a private Decision Room for a single client decision. For repeat client work across multiple projects, get in touch and we'll shape the right partnership.

Included in every roomAgency use
  • Private decision room per client project
  • Upload and organize creative routes
  • Focused review-question setup
  • Reviewer feedback link
  • Signal summary
  • Editable Test Readout
  • Final decision record
  • Structured feedback collection

Teststrip helps organize the process and surface the signal. Your team brings the client context and makes the final call.

Final call

Have a client decision coming up?

Run a focused test, read the signal, and leave with the record.