Start with one decision.
Move to Team when it becomes how you work.
Build and preview for free. Choose a Single Test when you need one important decision, or Team when Teststrip becomes part of how your team works throughout the year.
$500
one-time
Start with one real decision.
One complete Concept or Feature decision with reviewers, Results, Readout, Decision Record, and Decision Memory for that decision.
- Build and preview for free
- No seat fees
- No per-reviewer fees
- Permanent access to the completed decision
$3,000/year
Paid upfront
Save $300 with annual billing
or
$275/month
12-month commitment · Billed monthly
$3,300 total commitment
One plan, two billing options.
Make Teststrip part of how your team makes decisions.
Ongoing decisions, one shared workspace for your internal team or brand group, multiple collaborators, and Decision Memory that builds across your work.
Includes everything in Single Test, across ongoing decisions.
Ongoing decisions for your team.
Not sure Team is right for you? Start with a Single Test. Upgrade to Team within 30 days and we'll apply your $500 Single Test toward your first Team commitment.
Make this decision better.
Single Test includes Decision Memory for that individual decision.
Build a decision history your team can use again.
- Ongoing decisions
- One shared workspace for your internal team or brand group
- Accumulated Decision Memory across decisions
- Relevant past-decision context when future decisions are created
Before you
commit,
get a signal.
Put a few clear directions in front of the people closest to the decision and see what you may be missing before the work moves forward.
A real Teststrip decision: three packaging routes, eight reviewers, one recorded call.
See what's leading.
Understand why.
Make the call.
Teststrip brings the routes, stakeholder feedback, signal and final rationale together in one focused decision record.
Concept B - Modern Mountain is leading
10 of 16 reviewers chose this route. Review the top reasons and watchouts before turning this into a decision record.
Reviewers consistently felt Modern Mountain communicated clean energy while maintaining the outdoor positioning.
Some reviewers felt appetite appeal could be stronger.
From "Which one?"
to "Here's why."
- 01RoutesThe directions on the table, presented as work - not as a survey.
- 02PeopleOne link to the coworkers, customers and partners closest to the call.
- 03SignalWhat's leading, how strongly, and the reasons underneath it.
- 04DecisionThe final call and its rationale, kept as a record.
What a test
actually includes.
- Private Decision Room
- One place for the decision, the routes, and the people weighing in.
- Creative routes
- The directions you're actually considering, with the context reviewers need.
- Focused questions
- Prompts written to move the decision, not to collect opinions.
- Reviewer link
- One link. Coworkers, customers, retail partners. No accounts.
- Stakeholder feedback
- Responses collected in a consistent shape so they can be compared.
- Signal
- What's leading, how strongly, and where the concerns sit.
- Test Readout
- A working document you shape into the record of the decision.
- Final decision record
- The call, the rationale, the risks, and what happens next.
When Teststrip becomes part of the team.
Single Test helps you make one decision. Team keeps those decisions together, so the next product, package, feature, or direction starts with the history your team already created.
ONGOING DECISIONS
Run Concept and Feature decisions throughout the year.
SHARED WORKSPACE
One decision history for the team making the calls.
DECISION MEMORY
Use past decisions and rationale when the next one comes up.
Your first decision includes
setup support.
Your first decision includes complimentary setup support so you can get comfortable framing the decision, adding the routes, and inviting the right people. Setup support is included whether you start with a Single Test or Team.
Working across
client brands?
Teststrip can support agency-led decisions too. Multi-client use is handled separately.
Talk to us about agency useSome decisions are too expensive to guess.
Start with one decision for $500. Move to Team when Teststrip becomes part of how your team works.