BackHelp build the way better decisions get made.
Most teams still make expensive product, packaging, brand, and creative decisions through a mix of meetings, scattered feedback, experience, and gut instinct.
We think there’s a better way.
Teststrip is building it.
The decisions are real.
- Packaging that goes to print.
- Products that go into development.
- Colors that become inventory.
- Creative that gets funded.
These decisions happen every day, and getting them wrong is expensive.
Teststrip is being built for the moment before the commitment.
Different decisions. Same moment.
The team has options. The investment is coming. The decision still has to be made.
How we want to build.
Make the complicated feel obvious.
The best tools don’t make people learn a system. They help people understand what to do next. We care deeply about stripping complexity away until the product feels almost inevitable.
Stay close to the work.
Packaging. Product. Color. Brand. Creative. We want to stay close to the real decisions teams are trying to make, not build software in isolation from them.
Have a point of view. Change it when the signal says you should.
Strong ideas matter. So does being willing to discover you were wrong. We want people who can argue for a direction, listen carefully, and change course when the evidence gets better.
Early is the opportunity.
The product is still being shaped.
The way we talk about the problem is still being shaped.
The customers we learn from will shape what comes next.
The company itself is still being shaped.
The people who eventually join Teststrip won’t just inherit a playbook. They’ll help write it.
No open roles today.
We’re not hiring right now. That won’t always be true.
When we begin adding to the team, every open role will be posted here.
If this is the kind of problem you’d like to spend your time on, keep an eye on what we’re building.
The category is still being built.
So is the company.
We want the right people to help shape both.