Choose the direction. Keep the reasoning.
Test product, packaging, campaign, and creative concepts with the people closest to the decision. Find the signal, make the call, and keep the reasoning for what comes next.
Your concepts are not public. Teststrip is designed for early creative, product, and brand work that needs focused feedback before a team makes the call.
Concept feedback gets messy fast
Concept testing should help a team choose a direction. Too often, it creates more debate. Feedback comes in from meetings, Slack, email, surveys, and decks. People react to different details, the strongest signal gets buried, and someone has to rebuild the rationale before the next review.
Teststrip gives the decision its own room, with the concepts, the questions, and the feedback all in one place.
A focused room for the concept decision
- Upload concept routes side by side
- Invite reviewers with a single link, no accounts
- Ask focused questions per concept
- Compare feedback across routes at a glance
- Surface preference themes and concerns
- Get a decision-ready readout
Example shown above: four apparel directions reviewed before the team commits to the next round.
Why teams choose a decision platform over a survey tool
Most concept testing platforms were built to collect research data. Teststrip was built to help a team choose a direction and keep the reasoning.
A traditional survey tool
- Weeks to program and field the study
- Reviewers work through long questionnaires
- Results arrive as charts and raw exports
- Someone has to interpret the data afterwards
- The reasoning disappears once the project moves on
Teststrip
- Set up the concepts and questions in minutes
- Reviewers respond from one link, no accounts
- A clear signal across routes, not a chart dump
- A written readout you can take into the review
- The decision and the why stay on the record
Where teams put Teststrip to work
Product concepts
Compare early product directions before greenlight.
Packaging
Choose the route that reads clearest on shelf.
Creative
Compare creative executions before the next round.
Campaigns
Find the idea reviewers actually repeat back.
Naming & messaging
Pressure-test names and see which line lands.
Agency-client decisions
Give clients structured feedback they can act on.
A decision record, not a stack of comments
- Concept preference signal, route by route
- Feedback themes across reviewers
- The reasons behind the preferences
- Risks and concerns worth discussing
- Rejected alternatives and why
- A short decision summary
- Recommended next steps
- A record you can share with leadership
- Why it won
- Strongest first-look appeal and clearest active use case.
- Useful pull-through
- Borrow everyday clarity from Route A.
- Concern to address
- Make the material and benefit story easier to understand.
- Next step
- Refine Route B and retest with updated copy and material cues.
Every decision becomes part of your team's memory
Teststrip keeps the concepts you considered, the feedback you received, the direction you chose, and why you chose it. When the next decision comes around, your team doesn't start from zero.
- Last quarterPackaging directionRoute B chosen — clearest on shelf
- This summerCampaign conceptStrongest recall with the target audience
- This monthProduct namingOwnable, easy to say, easy to remember
Each decision keeps its concepts, feedback, chosen direction, and the why.
Three steps from concepts to a clear call
Set up the room
Upload the concept routes and add the questions your team actually needs answered.
Invite reviewers
Share one link with internal stakeholders, customers, or clients. No accounts required.
Read the signal
Compare routes, surface themes, and create a decision-ready readout.
What you can put in the room
Product directions, packaging routes, campaign ideas, naming options, messaging frames. If it is a set of directions and the team needs to choose one, it fits.
Questions teams ask before their first test
- How is Teststrip different from a concept testing survey tool?
- Traditional survey platforms are built to collect data. Teststrip is built to reach a decision. You compare concepts side by side, invite reviewers with one link, and end with a written readout that records what was chosen and why, instead of a stack of charts someone has to interpret.
- What kinds of concepts can you test?
- Ad and campaign concepts, packaging routes, product directions, creative and brand identity options, naming candidates, messaging frames, and landing page routes. If it is a set of directions and the team has to choose one, it fits.
- How long does a concept test take to run?
- Setup usually takes a few minutes: upload the concepts, add the questions, and send the link. Most teams leave a test open for two to five days, which is long enough for reviewers to respond without stalling the project.
- How many reviewers do you need for a clear signal?
- Teststrip is built for focused review rather than statistical sampling. Teams typically invite between eight and forty reviewers. The readout only reports a clear preference when responses actually separate the concepts.
- Do reviewers need an account?
- No. Each reviewer gets their own link and can respond without signing up, on desktop or mobile.
- What do you get at the end?
- A decision readout: the preferred route, the reasons behind it, feedback themes, risks and concerns, rejected alternatives, and the final written decision. It is saved as a record you can share with leadership and revisit later.
Turn messy opinions into a clear decision record
Starting with a guided first test. We help set up the room, shape the questions, organize the feedback, and deliver a decision-ready readout.